Marketing, Recruitment and Retention Strategies for Diverse Hispanic Populations

The Hispanic Healthy Marriage Initiative (HHMI) Grantee Implementation Evaluation (2007 to 2013) project provided a comprehensive process and output evaluation of selected ACF Healthy Marriage grantees that serve Hispanic families, addressing a key programmatic question of the HHMI: How are healthy marriage programs being implemented in order to provide services for Hispanic families? The implementation analysis revealed lessons learned that may offer assistance to other sites wishing to provide healthy marriage education services to Hispanic populations.

Marketing, Recruitment and Retention Strategies describes how grantees craft recruitment messages and strategies and develop and disseminate marketing materials to encourage participation in family strengthening and relationship education services by a broad and diverse Hispanic constituency.

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